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Home > Blog > Why Should I Franchise My Business

Why Should I Franchise My Business

By Rick Grossmann Aug 08, 2009 in Location Based Business Discuss 2 comments

Should I franchise My Business?

Becoming a Franchisor

This section will help you evaluate and start the process of franchising as a method of business expansion.  Franchising is a very effective way to grow your successful business model by leveraging the efforts and resources of others.

Why Franchise your business?

  • Expansion is more manageable and cost effective using the franchise model.  You are able to recruit strong business minded individuals who will take personal responsibility for the success or failure of the business
  • You will be able to pool marketing resources from the Franchise Owners to invest in campaigns.  This will allow you to market more aggressively and gain faster brand recognition
  • You will be able to achieve buying power with suppliers based on the increased revenues that the company as a whole produces
  • You will be able to collect franchise fees, royalties and other possible sources of income from the Franchisees
  • Synergy will bring new ideas and concepts to your organization that will improve the overall systems
  • If your system works successfully in your market, chances are it will work well in others.  You can profit from your proven model in multiple markets simultaneously and increase your revenues substantially
  • Realize a much higher success rate than conventional methods of expansion such as chains stores
  •  Employees will never care as much as an Owner who has a vested interest in the business.  Statistically franchising is the most successful growth model
  • People have been telling you that you should franchise your business
  • People tell you that they will but one if you ever franchise
  • Develop an equity-building asset.  Your franchise company will be very valuable in the future if it is successful.  This will give you options to sell all or part of your company.

 

Comments

Nov 17, 2009 Arrow1 Down Reply

This is a great post! Really comprehensive and helpful. Now I'm even thinking into franchising my small business. Thanks for the tips. Glad to have come across your page.

Dec 21, 2009 Arrow1 Down Reply

I enjoyed reading this article "Why Should I Franchise My Business" Some great tips in here. I am interested in learning more about how to franchise my business. I have been reading about the various franchises you have done for locals in Santa Barbara. I liked what you said about how I will be able to achieve buying power with suppliers based on the increased revenues that the company as a whole produces. Good Tips! -Sheryl

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